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Our team comprises the nation's most knowledgeable experts in cultivation and medical dispensing, along with professionals who are top of their fields in medical professions, security, agriculture, real estate, and the legal distribution of other highly controlled substances. Our leadership includes public servants, thought leaders, investors, and representatives of one of the most established agricultural companies in Maryland.


Josh has become one of the luminaries in the medical marijuana industry, having grown Holistic into a national medical and consumer goods company and retail dispensary chain. He directly oversees our operations in Maryland, Massachusetts, Pennsylvania, Washington, D.C., and California. Josh's facilities in Washington, D.C. breed the high-CBD strains that parents have come to rely upon to treat their children's seizure disorders. Josh launched Holistic based on the expertise he gained serving as President of Schneider's of Capitol Hill, the Gendersons' third-generation, family-owned liquor store that is a staple of Washington, D.C., He has worked alongside his father, Richard Genderson, and played an instrumental role in the company's growth. Similarly, Josh is a civic leader and generous contributor to charitable causes. He belongs to the Young Presidents Organization, and he serves as a Board Member of Hearts Delight, a subsidiary of the American Heart Association and American Stroke Association.

Barry is primarily responsible for sourcing capital for our growth, helping to analyze and structure our various transactions and putting systems and controls in place to ensure accurate budgeting and reporting. Prior to joining Holistic, Barry was the Chief Business Officer at Willco, where he was involved in raising capital for a medical cannabis operation in Maryland, including the construction of a state-of-the-art cultivation and processing facility. Prior to Willco, Barry was the Chief Financial Officer of Carr Properties in Washington, D.C., and before that he served as Chief Financial Officer of First Potomac Realty Trust (NYSE:FPO), where he helped the company complete its initial public offering.

Kyle Barich has joined Holistic Industries, one of the largest, private multistate operators in cannabis, as Chief Marketing Officer. His role is to grow and nurture their emerging Greenhouse of Brands and help lead the rapidly expanding company. Barich will oversee the creation of increasingly national brands across customer types and form factors and will leverage particular expertise to the fast-emerging health and wellness category. Prior to joining Holistic, Kyle was leading teams, brands, clients, and advertising agencies for more than 25 years. Most recently, Kyle was the CEO of CDM, one of the largest healthcare advertising agencies in the world. CDM has offices in Montreal, New York, Princeton, Sao Paulo, London, Paris, Barcelona, Milan and Tokyo and services major Pharma clients like Pfizer, Biogen, Amgen, and Novartis as well as many emerging biotech companies. CDM is a $100M+ annual revenue company and is owned by the publicly-traded advertising holding company Omnicom. At agencies, Barich led launch of dozens of market-changing healthcare brands including the global launch of Pfizer's Viagra. The team's efforts changed the conversation about impotence from stigmatized and secretive to one that was credible, medical, and acceptable.

Josh oversees all of Holistic's operations, including the development and management of Holistic's cultivation, manufacturing and dispensary businesses. Prior to joining Holistic, Josh served as Vice President of Operations for another multi-state medical marijuana company where he was instrumental in leading its expansion from a single state operation to a national organization. In particular, Josh was responsible for successfully developing and opening six cultivation and processing operations, as well as leading operations teams in opening five New York State-licensed facilities in less than six months and a cultivation facility in Washington, D.C. in less than 60 days. This included hiring over 200 medical marijuana personnel in cultivation, retail, administrative, and finance positions. Josh was responsible for the day-to-day operations of ten medical dispensaries and over 100,000 square feet of controlled grow environments in six cultivation centers in Washington, D.C., Arizona, New York, Massachusetts, and Illinois.

Adam Kavalier leads Holistic's science, processing, manufacturing, research and development teams. With 10+ years of experience in analytical chemistry with specialties in medicinal plants and cancer pharmacology, Adam is especially focused on the purification and isolation of active compounds using optimized solvent extraction, chromatography and distillation. He has helped Holistic develop and validate Standard Operating Procedures and Good Manufacturing Processes that ensure safe and consistent manufacturing of pharmaceutical grade products. Adam holds a Ph.D. in plant chemistry from City University of New York and The New York Botanical Garden, and continued his research at Cornell Medical College, where he focused on cancer bioenergetics. Adam's research has resulted in more than 10 peer-reviewed publications and a patent.

Jamie ensures the compliance of Holistic's cultivation, processing and dispensing operations. Jamie writes and implements Holistic's Standard Operating Procedures, conducts compliance audits, and works with regulators across all markets. Prior to joining Holistic, Jamie worked with cannabis and healthcare companies as a government relations professional, ensuring their compliance with federal, state and local law. Jamie has received a number of awards for public interest work, has contributed to various publications, has presented at numerous national conferences, and serves on various community boards.

Vince designed and oversees top-tier, reliable protection and transport for Holistic's grow/process and retail locations in Maryland, and directs the local safety and security protocol teams in Holistic's other markets. He currently serves as a member of the Bowie City Ethics Commission, is a member of the Maryland Police Training Commission, and is the President of the Maryland State Fraternal Order of Police. Vince served six years in the United States Air Force (USAF) and was awarded the National Defense Medal for Service during Operation Desert Storm. He is an alumnus of the prestigious Harvard Kennedy School Executive Education program.

Mitch Kulick brings a potent combination of legal, regulatory, financial, and industry-specific experience to the growing cannabis industry. As a co-founder and partner of Feuerstein Kulick (FK), Mitch advises his clients in all aspects of the cannabis space while working directly with state regulatory and licensing bodies. Under the auspices of FK, Mitch acts as the General Counsel for Holistic Industries. Prior to FK, Mitch was the General Counsel of Steep Hill Labs, Inc. In addition to traditional GC duties, Mitch was also a liaison between Steep Hill and its investors and government regulators and served as the de facto in-house investment banker for the Company. Prior to entering the cannabis industry in 2013, Mitch was the General Counsel and Chief Compliance Officer for Iroquois Capital (a NYC-based hedge fund) as well as an enforcement lawyer in the SEC. Mitch began his legal career in at Greenberg Traurig where he worked on complex corporate reorganizations, labor disputes and securities litigation matters. Mitch graduated from the University of Michigan (with Honors) and Hofstra University School of Law (Law Review) and lives in Scarsdale, NY.

David Leider is a cross-industry expert in business innovation, executive management, business development, digital marketing, M&A, revenue creation, and leadership. David was the cofounder and CEO of GSTV, which started from a five-station pilot to now more locations than McDonalds or Starbucks. He led the sale of 100% of the company's assets to Rockbridge Growth Equity in 2014 via a process led by Barclays, and second, a Joint Venture with Verifone Payment Systems (PAY) in April 2017, creating the largest location-based video media company in the world. Prior to GSTV, David held senior management positions at Yahoo! and three of the top advertising, marketing, and digital companies in the world - J. Walter Thompson (WPP), Doner (MDC Partners) and Organic (Omnicom). David has spoken at numerous industry events including Tedx, MediaPost, CES International, Digital Hollywood, J.D. Power Automotive International and Marketing Roundtables, Forrester, and the NAB, and has been featured on Fox News, CNN, and other major media outlets. Dave graduated from the University of Michigan (with Honors) and lives in Huntington Woods, Michigan.

Megan has 12+ years of leadership and sales experience in the healthcare market, ranging from pharmaceuticals to diagnostic testing and health education. Prior to working in the cannabis industry, Megan collaborated with pain management physicians and addiction specialists treating opioid dependence, leading her to become Clinical Liaison for a medicinal marijuana company in Illinois. She became an authority on medical marijuana research through clinical conferences with world renowned scientists and accredited CME cannabis courses, and has delivered hundreds of educational presentations about the therapeutic and palliative effects of medical marijuana. Megan also founded ANANDA Medical, a cannabis therapeutics, education, and research company, to empower physicians and patients to make use of the medicinal compounds of marijuana.

John brings over 25 years of information technology experience and is responsible for designing and overseeing the implementation of Holistic's IT strategy. John spent over 10 years at one of the country's largest banking institutions as part of the Strategic Technology Group where he focused solely on emerging Internet technologies and for a short period in Consumer Systems Development at a second large financial institution. After leaving banking he was CEO/CTO for two successful Internet start-ups. During this time he designed and co-developed cloud based software and e-commerce procedures for industries that focused on health and fitness, industrial manufacturing, retail, and professional services. His focus for Holistic is to select, develop, and implement technology and associated procedures to ensure that Holistic can maximize production and product offerings to best serve our Holistic clients.

Ella started in the cannabis industry seven years ago and has a wide range of experience from propagation to production to dispensary retail. Starting in the Arizona market, Ella was recruited to become the General Manager of a newly-issued Las Vegas dispensary licensee, and quickly turned that store into the highest revenue-generating store in Nevada. Ella then joined Holistic, where she became the General Manager of Holistic's California operations, and quickly advanced to become Holistic's National Retail Director, where she now oversees Holistic's retail operations across the country. Ella offers the unique perspective that can only be gained from hands on experience and excellence operating in heavily regulated markets. Ella is passionate about educating people on the health benefits of cannabis and supporting the local communities in which Holistic operates.